Friedman’s Residence Advancement of Sonoma County names new CFO


Jeff Schryver has been named chief financial officer for the Petaluma-based mostly house improvement, lumber and setting up components firm Friedman’s Household Advancement.

In accordance to the announcement, Schryver has much more than15 years of encounter in the retail sector. His past place was as CFO for Lolli and Pops, starting up that work in 2020. Prior to that, according to Friedman’s, he labored at the cosmetics company Sephora for 14 years, leaving the firm as its vice president of finance and analytics.

“Jeff’s wealthy track record in many facets of the retail marketplace, leadership skill set and legitimate being familiar with of Friedman’s people-1st lifestyle are priceless belongings. Jeff will be top monetary expansion and driving operational change in just our company as we continue to create on our motivation of offering an outstanding client expertise,” mentioned Friedman’s President and CEO Barry Friedman. “He has a potent track record of results and we had been particularly drawn not only to his finance knowledge, but to his perseverance to group growth.”

Headquartered in Petaluma, 600-staff Friedman’s operates four shops — in Santa Rosa, Petaluma, Sonoma and Ukiah — as well as its 3.5-acre distribution property serving expert contractors. The firm is celebrating is 75th year in business enterprise.

Schryver has a bachelor’s diploma in small business administration from the University of Colorado at Boulder and master’s degree in small business administration from the University of St. Thomas in Minnesota.